Build A 7 Figure Biz Online Part 2 – 8 Part Series For Coaches, Consultants, Thought Leaders and Small Business Owners Who Want To Be An Industry Expert
Build Your Self Worth So You Can Stop Asking The Question “Why They Aren’t Buying From Me?” and Ask Instead “What Part Of The Buying Process Isn’t Working?”
Do you really want to build a 7 figure biz online? Then its time to get real with yourself.
Let’s face it. We are human. As humans, most of us are seeking outside validation. We could be looking for this outside validation online by the way of likes, comments, and ultimately, the click of the buy button.
But there is a HUGE fallacy in this thinking. If you let this message sink in, you can change your life and business today.
Let’s start with your self worth and the desire to have a thriving online business (whether its coaching, consulting or some other kind is irrelevant). Let’s say someone tells you that Facebook ads is an excellent way for you to get clients. You jump in and do a Facebook ad (or maybe a few Facebook ads). It doesn’t work.
How do you react?
Do you begin asking or thinking:
- Why aren’t they buying from me?
- This doesn’t work. I wasted my money.
- Whoever told you about the Facebook ads doesn’t know what he /she is talking about (even though he /she is clearly thriving).
Let’s reframe this NOW!
If you know you are worthy and you know you can deliver a good product or service, it’s time to dissect what you’ve done to see which parts WORKED and tweak what didn’t.
In this instance of the Facebook ad:
- Did it generate traffic to the buy button?
- Did it generate the right traffic or audience?
- Did it have a high relevancy score?
If the answers to these questions are NO or MAYBE – the Facebook ad or audience should be tweaked. If the answers to these questions are YES, the landing page should be tweaked. For the landing page, answer these questions:
- Does the page state clearly the product or service is the solution to a specific problem?
- Is the value clearly established (and that isn’t just listing the price)?
- Is it clear that you are the expert at helping resolve this problem or challenge?
Read Part 1: Keeping Your Vision No Matter What
Are you answering these type questions on a daily basis as you market your business? If not, you are making this more about your personal self worth than sound business practices and it’s time to get over yourself. As Maya Angelou said so eloquently, “When you know better, you do better.” And now you know.
I know I gave the example of Facebook ads. But there is so many other examples I can give. For instance, do you pick up the phone and call a prospect when you know that is what you should do? Or do you find 99 different reasons why you shouldn’t call?
Do something daily to build your self worth so you can look at your marketing efforts using analytics instead of validation. Validation will keep you in feast or famine mode instead of 7 Figure biz building mode. Go to church, meditate, do affirmations and look in the mirror everyday before you sit down to the computer or pick up your phone and tell yourself “I AM THE SHIT!” If you can’t say it and MEAN it, figure out what you need to do for yourself to get there. If you need help with this, listen to my episode of my show FULL “Activating Your Superpowers.”
Listen, YOU ARE AMAZING!
It’s time your pockets and your business reflect that. But it starts with you on the inside. Then (and only after you are handling your internal worth) learn the business of growing your business or find someone like me to do it for you.
If you want a growth partner to do the analytics (and build your online courses, sales funnels, etc.) for you while you work on being the BEST YOU EVER, apply for my program. I will give you a free strategy session (with me or one of my coaches) that will supercharge your business fast. During this session, we can decide if we are a mutual fit.
