Skip to main content

Persuasion Online

It’s amazing that my first set of videos that I created for Ehow are now available .

There is one, in particular, that is very fitting for today. One of my groups is doing homework in which they must present  answers to questions by either telling a story or using a metaphor or simile. This is fundamental especially when growing your business online.  This video I did for Ehow on How to Use Media To Teach Persuasive Techniques really shows some great examples

 

If you are looking to grow a successful business online, understanding the power of persuasion is key.

It’s in the little things.

Just like I stated in the video, using statistics, showing proof other people are doing it and using emotion are great ways to use persuasion. If you are an expert in your industry and you are looking for ways to grow your business online, see if you qualify for a free consultation 

 

Video Transcript:

Hi, I’m Tina Brinkley-Potts and this is how to use media to teach persuasive techniques. Persuasion is when you want to influence others’ beliefs, intentions or their actions. And in the media, there are a lot of different ways that we technically use video, audio and even written form to persuade. According to Aristotle, there are three means of persuasion: ethos, pathos and logos. So, the first one, ethos is really about the credibility of the speaker. And one of the ways that we determine that in media and online today is by how many subscribers do you have. Life for instance, this LinkeIn screen that I have up, you actually can see that this person has 34 thousand connections. That’s important when you’re looking at that person ’cause you’re thinking, “Wow, if there are 34 thousand people connected to this person, then, they must be credible.” The second one is about the logical approach and I’m using Yelp as a great example for this, because four out of five people actually go to Yelp before they spend money to find great restaurants or establishments that they really want to use. And if you know that four out of five people go there, you are incline to use it too. That is a great way of using logic in order to persuade. And the final, which is my favorite is how now to use emotion in order to persuade. And Apple had a phenomenal video that they put out during the holidays in which there was a teenager who was actually on his phone when all of the family was gathered. And most people thought he was not really participating in the gathering. But, he was actually taking photos, making a slide for the whole family to watch. And before the end of that video, your tears would probably be coming as well.

 

 

 

Tina Brinkley Potts

Tina Brinkley Potts is an award-winning metaphysician, best-selling author, business strategist and online marketing trainer with over 1 million video views and 10 million hits on her web properties. She trains and mentors consultants, coaches, thought leaders, entrepreneurs, and small business owners in 70 countries worldwide. Tina is the #1 black woman in sales and marketing automation Tina’s trailblazing programs include done WITH you services that allow your superpowers and genius to stand front and center. Her programs help you implement 18 different income streams to your business, which have produced millions of dollars in revenue and sales. What she loves most is teaching her clients and students, how to manifest money, time and joy in their businesses and in their lives. Tina is a proud mother of 3 children and 6 grandchildren. A self proclaimed technology geek, she loves to travel, dance and hang out in nature.

Leave a Reply

9 − 8 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tina Brinkley Potts with her hair pulled back standing in park

GET PAID TO BE YOU!

Learn the strategies to get PAID more as a Coach, Consultant or Other Service Based Business

Sign up to get this video series delivered to your inbox

You're in. Please whitelist [email protected]