When I am asked to review a site or marketing materials for my Guarantee 3X program, one of the first mistakes I notice is how many “call to action” statements are made in one video, or post, or audio, etc. http://www.youtube.com/watch?v=Wx9k2ocHdQ4
How many times have you asked someone to go to lunch? When you ask them where would they want to go, do they give you an answer? Do they say “I dunno” lol?
Most people have so many choices they don’t make a decision. They are waiting for you to make the decision for them. It is that way in marketing. So if you are not clear and decisive in your call to action, the audience will not be clear and decisive.
When given too many choices, most will make none – TBP